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2020
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04
Nighttime economy spawns rise of convenience store industry
The rise of the midnight snack industry reflects the rich and wonderful nightlife of the post-80s, post-90s, and even post-00s in China. This kind of deep night consumption is referred to as the night economy for short.
Night economy, to a large extent, is a kind of "reverse e-commerce" emotional consumption. Let's imagine, when shopping on Taobao and Tmall, will you compare goods with goods, then read the comments, look at the brand reputation, and then decide which shopping to go. In this way, e-commerce consumption almost eliminates the possibility of impulsive consumption. What is impulsive consumption? For example, when you go to a convenience store to buy something, when you check out, you see the chewing gum on the small shelf in front of the cashier, and then you take it and pay the bill together. Such behavior will not be deliberate, it is impulsive consumption. The rise of the night economy has passively revived impulse consumption.
The strength and weakness of a city's night economy can be reflected by the number of convenience stores. This will also have an impact on the shelf industry. The increase in the number of convenience stores will also cause changes in convenience store shelves. Now the customer demand for convenience store shelves is practical and fashionable, especially chain convenience stores. As a shelf manufacturer, we should also keep pace with the times and constantly introduce novel convenience store shelves according to customer needs to attract this group of impulsive consumer groups to enter the store for consumption.
How to grasp the business opportunities, delineate the user market, no blind spots to quickly capture the user's flash needs, worthy of your reflection and exploration.
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